In Italy in 1963 the first national provision to regulate quality wine production. The above mentioned document establishes the concept of Designation of Origin, codifying its meaning and strengthening the concept of its link with the territory. A sy
Everything flows! Becoming, understood as change, movement, the endless flow of reality, the perennial birth and death of things. Heraclitus claimed: what seems static to sensory perception is actually dynamic and constantly changing. The context cha
Wine Marketing, often increased by myth and reality. The goal is to impress the customer, to movehim, to involve him with appropriate tools in order to give strength to the brand. When the consumer approaches the shelf, he seeks a wine to impress a g
The hydrogeological structure of Salento is complex and diversified.This is due to a non-homogeneous  territory and its permeability. The Salento subsoil was in fact affected, around the Upper Cretaceous (65 million years ago) by the Karstism phenom
An old wine for a new world. LoicPasquet’s purpose, a winegrower of Poitiers, a city in western France. A goal that becomes one of the biggest marketing operations in the wine world. Rediscovering the originality of Bordeaux wines before the ph
Soil, climate and management of the Vineyard respond to a single term, Terroir. The vine is an expression of the soil, the climate and it’s producer’s hand. His choices are fundamental and make it possible to characterise a wine with regard to an
There is a fertile beltfor wine which will become 180 km closer to the North Pole thin 50 years. This is asserted by the climatologist Greg Richards, a lecturerat Southern Oregon University. Therefore, if the vineyards are an accurate indicator of te
